Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

I sat down with Sabrina Ramonov 🍄 and she pulled back the curtain on how she actually uses AI day

25 May 2026 · 1 min

Watch on YouTube

1:12

In this interview segment, Sabrina Ramonov explains how she allocates roughly $15,000 to Facebook advertising and leverages it alongside organic content. She creates multiple custom audiences derived from viewers of her "Claude Co-Work" and "Claude Code" videos, allowing her to serve distinct ad creatives—technical, dark‑theme ads for the more developer‑oriented audience and bright, clean ads for general users. She also maintains a broad audience of anyone who has seen any of her content, capitalizing on existing familiarity. Ramonov reports that the current ad spend takes about four months of her monthly operating costs to recoup, which she deems acceptable for a new effort but hopes to shorten to two months. She concludes that paid marketing can be highly effective but remains very expensive.

Chapters

I probably poured maybe $15,000 into Facebook ads and that has been surprisingly effective paired with organic content. So I don't know how technical on the Facebook ad side this audience is, but like I, for example, I have custom Facebook audiences of people who just watched my Claude Co-Work videos. I have another, yeah, I have another audience of people who watched my Claude Code videos and I can actually target different ad, like A little more technical, like dark theme for Cloud Code, cuz they're probably a little more technical. And then like really nice and modern and bright, clean for Cloud Cowork users. I love that. And I have another audience for like anyone who's ever watched any of my content, right? Cause they are already familiar with my face. And so it's definitely been fascinating with Facebook ads. I wouldn't say I'm like profitable, like the cost I think is still 4 months of my monthly cost. So 4 months to recover. The ad, which is not bad to start with. Like I just started. Yeah. So like if I could get that down to 2 months, I would be very happy to recover that cost. But yeah, I think paid marketing can work really well. It's just really, really, really, really expensive.