An entrepreneur argues that starting a business to make money rarely works. Instead, pick a specific customer you want to help, then build around serving them. That shift from survival mode to service changes everything.
If you are starting a business and you have a mindset where you're trying to make money for survival, you're probably not going to succeed. You have to change your mindset and you have to figure out who your audience is that you're talking to. And why those two things go together is because the audience that you're talking to doesn't want to feel or hear your anxiety of the money that you have to make when you're selling to them. Does that make sense? So if you are just starting out, identify how you can make a difference in somebody's life and build your business around that rather than identifying how much money you need to make per month to survive. Once you do that mindset shift, it will change everything. You will service your customers in a way that is meaningful to them, and they will become repeat customers. And they will love your energy because your energy is being built to serve them, not to survive. So if you can do that, you're going to see a lot of success in your business. And if you need help figuring out who your ideal client profile is, check out my link in my bio because I have an AI tool that'll do that for you. All right, follow me for more tips on how to grow your business and how to use AI.
What the Biggest Brands Learned About AI Content (and How Small Businesses Can Use It This Week)
