Robyn Anderson explains how to optimize websites for AI chatbots like ChatGPT and Claude. Instead of keyword stuffing, focus on answering the specific questions users actually ask. Use Google's "People Also Ask" section to find related queries, then create content that directly addresses them.
I'm doing a panel discussion tomorrow on GEO, Generative Engine Optimization, how you can get your business and website to show up on LLMs like ChatGPT, Gemini, Claude. So let's break it down and I'll show you what I've learned and hopefully give you a couple tips to get you seen. Old school SEO techniques are largely still what's helping you show up in these models, but you have to do it a little bit differently. So. In keyword-based inquiries, you used to try to put certain keywords all over your website, right, to rank. And now you need to create answers to questions that people are asking on your business. So for me, I do AI training, so I would go and find out what are the most common questions that people are asking when it comes to how to learn AI. I would then get that list, and then I would want to create content answering those questions. Okay, let me show you a trick. Go to Google and type in a question your prospect would ask. Scroll down to the People Also Ask area and hit View All. And create content answering those questions. This is just one tiny way to get seen in LLMs. I also have an AI audit prompt, so if you want it, comment GEO below.
What the Biggest Brands Learned About AI Content (and How Small Businesses Can Use It This Week)
