A marketer avoids AI over environmental concerns and worries it kills creativity, but admits it could help as a secondary tool for interviews or brainstorming when you lack a team. The key: AI supplements human collaboration, never replaces it.
And do you use AI? Uh, I do not personally use AI. I don't think we use any for the business. I run most of the marketing stuff and I do all the menu stuff and I actively try to avoid it. Oh, okay. Why? Um, because I don't like what it does for the environment. People rely too much on, uh, using it for creativity and that just makes you not be able to do those things that you wanna do quite as successfully as before. People should be able to think for themselves and write things for themselves and be creative. By themselves.
Have you ever thought of it as a creative tool, as a partner instead of something doing it for you, to prompt you to think about things you haven't thought of before?
Yes. Such as an interview tool. Yeah, absolutely. I think it can be used like that for sure, um, especially when you don't necessarily have a good, like, team around you. Yeah. Um, but I think it's important to use it as a secondary choice as opposed to using it over the peers that you have around you. That Thank you so much.
You're so welcome.
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