Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

Small Business Owners: The Passion That Drives Them Will Shock You! Discover the powerful passion

24 Mar 2026 · 1 min

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Robyn Anderson works with small business owners driven by personal passion rather than just profit. She points to examples like a mermaid retreat creator, and argues that understanding what makes an entrepreneur tick is crucial. If you can't bet on their passion, there's little reason to back them at all.

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So, so thanks for that. And I think that's a really powerful reminder. I just want to add too, the reason I love working with small business owners is because most small business owners are doing whatever they're doing because of a passion or a cause. Yeah. Like, look at you, for example, like your mermaid retreat that you created was built purely out of passion, right? And so that's why I love working with small business owners is like learning about What's making people tick? And yeah, if you can't take a chance on that, what can you take a chance on?