Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

Stop telling AI you’re “warm, authentic and conversational.” SHOW it how you sound

10 Sept 2026 · 1 min

Watch on YouTube

0:54

In this brief video, Robyn Anderson critiques the common practice of describing a brand’s voice to AI with generic adjectives like “warm” or “authentic.” She argues that such descriptors merely train the model on generic, over‑used voices. Instead, she proposes an evidence‑based method: locate your own past writing, feed it to a large language model (ChatGPT or Claude), and ask the model to analyze concrete elements—sentence patterns, vocabulary, humor, opinions, recurring phrases, and things to avoid. The model then creates a “voice profile” that captures what uniquely makes the writing recognizably yours. Robyn provides a concise prompt that performs this analysis and invites viewers to comment so she can share a “marketing machine” skill that automates content creation using that personalized voice profile.

Chapters

If you just told ChatGPT that your voice is warm, authentic, friendly, and approachable, congratulations! You just trained your voice on every other voice that people are using in AI for Instagram. AI doesn't need adjectives to describe your brand. It needs evidence. Here's the 10-second fix. I know you've written things before. Go find them. Bring them back. Train ChatGPT or Claude on actual content that you've written. Here's the prompt. Let me read it. Analyze these. Tell me my sentence patterns, vocabulary, humor, opinions, phrases I repeat. Things to avoid, and what makes this writing recognizably mine. Save that, and then you have your voice profile. Instead of telling ChatGPT or Claude that you're authentic, you're actually showing it. That's the difference between AI slop and AI that sounds exactly like you. Comment jam, and I'll send you the marketing machine skill that I use to create all the content I need that sounds exactly like me.