Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

The Meta ads update is good for us

24 Mar 2026 · 1 min

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Robyn Anderson, who's run Facebook ads for over a decade, shares three tactics that boosted her response rates. Use Instant Experience so people fill out lead forms without leaving Facebook. Create around 30 ads per campaign instead of 2-5 to fight ad fatigue. Pair forms with AI tools to increase completions, which brought her 40 new messages in one day.

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I've been running Facebook ads for more than a decade in different industries, and I haven't had the best luck with my own business until recently. And I did these 3 things, and it's completely changed how I'm getting responses on Meta. So let me show you. First of all, do this instant experience thing because people don't like leaving Facebook, and this way they get to just go and fill out your form right on Facebook. The next thing is, is create a ton of ads within your campaign. Do at least 30 because people want to see your content, but they don't want to see the same things over and over again. I used to do like 2 to 5. I'm doing 30 now, and it's completely changed how my response rate is. This is my inbox. There's 40 just today, um, and This is how many people are filling out my forms. Follow me for more tips on how to grow your business and how to use AI so you don't have to work as hard.