Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

There’s a lot that goes into getting your site ranking inside an LLM a lot of it goes back to

7 Mar 2026 · 1 min

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1:13

In this short video, Robyn Anderson introduces an upcoming panel on Generative Engine Optimization (GEO), a discipline focused on making businesses and websites discoverable within large language models (LLMs) such as ChatGPT, Gemini, and Claude. She explains that while traditional SEO tactics still matter, they must be adapted: instead of keyword stuffing, creators should produce clear, concise answers to the specific questions prospects ask. Robyn demonstrates a practical method for uncovering those questions by using Google’s “People Also Ask” feature, extracting the full list, and then building content that directly addresses each query. She also offers an AI audit prompt for viewers who comment “GEO,” positioning it as a lead‑generation tool. The overall message is a concise, actionable guide to shifting SEO strategy toward question‑answer content to improve visibility in LLMs.

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I'm doing a panel discussion tomorrow on GEO, Generative Engine Optimization, how you can get your business and website to show up on LLMs like ChatGPT, Gemini, Claude. So let's break it down and I'll show you what I've learned and hopefully give you a couple tips to get you seen. Old school SEO techniques are largely still what's helping you show up in these models, but you have to do it a little bit differently. So. In keyword-based inquiries, you used to try to put certain keywords all over your website, right, to rank. And now you need to create answers to questions that people are asking on your business. So for me, I do AI training. So I would go and find out what are the most common questions that people are asking when it comes to how to learn AI. I would then get that list and then I would want to create content answering those questions. Okay, let me show you a trick. Go to Google and type in a question your prospect would ask. Scroll down to the People Also Ask area and hit View All. And create content answering those questions. This is just one tiny way to get seen in LLMs. I also have an AI audit prompt, so if you want it, comment GEO below.