Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

This is one of the most important games you’ll ever play to grow your business

25 Feb 2026 · 2 min

Watch on YouTube

1:51

In this solo coaching video, the presenter introduces the "Stop, Start, Double Down" exercise as a strategic game for entrepreneurs to evaluate and improve their business activities. Viewers are asked to identify (1) actions they should STOP because they waste time or energy, (2) actions they should START that they’ve been hesitant to begin (e.g., launching a TikTok channel), and (3) actions they should DOUBLE DOWN on that are already delivering results. The speaker shares a recent group call with successful business owners, highlighting a common confusion between business development (sales) and marketing, and stresses that the two must be treated as a single, integrated effort. A concrete tip is offered: create a Loom video and embed it in prospecting emails or LinkedIn messages to combine marketing (video content) with outreach (sales). The video ends with a call for viewers to comment on their own STOP, START, and DOUBLE DOWN items.

Chapters

Let's play a game. It's called Stop, Start, Double Down. So what are you going to stop doing in your business that's completely wasting your time or energy? Or what are you going to stop doing in your life that's completely wasting your energy? Let's make it even bigger and better. What are you going to start doing that you know you should be doing, but for some reason you have some sort of like mental hangup? Like for instance, maybe you want to start a TikTok channel and actually start posting, but you're not because of some weird mental thing. You got to get over it and start. And what are you going to double down on? So what in your business is actually working? Take a look and see how you can do more of that one thing. I was on a call yesterday with a bunch of super successful business people, and we were all playing this game. And it was interesting because it turned into kind of like a chicken and the egg conversation where everyone wants to start doing more biz dev. So having conversations, having sales calls, getting in front of their prospects. Well, you can't do that without marketing. And so they were like, well, maybe I should focus on my marketing. And they didn't know where to start. But the funny part is that it's literally both. Like it's both, it's marketing and nobody can tell me anything different. You have to do your marketing and sales together and stop thinking of them as separate. One hot tip if you're looking to get more calls, go get a Loom account, film a Loom video about whatever it is you do, and put it into your business development prospecting emails or LinkedIn messages. There you go. It's a little bit of marketing with your video, prospecting with your reach out on email or LinkedIn. So tell me in the comments, what are you going to stop doing, start doing more of, and what are you going to double down on?