Robyn Anderson shares five ways small businesses can show up in AI search results: get mentioned on Reddit and podcasts, create original content like case studies, add citations and stats (which boost discoverability by 40%), use schema markup, and publish fresh material weekly. She says blogging and press releases matter again.
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They're not finding you on Google anymore, people. Hi, welcome back to how you can use AI for your small business. Today I'm gonna tell you 5 tips to get listed in LLMs. Number 1, brand mentions. Get other people to start talking about you or go talk about yourself. Go to Reddit and start commenting and asking questions about the things people are wondering about your business. For example, I might go to Reddit and say, Who's the best AI training platform? And then later on, I'll comment my own URL. Another great way to get people to talk about you is by being on podcasts and writing blogs and articles for other companies. Number 2, content quality and also being original. Share case studies about your clients and how you're really helping them. LLMs love when they have unique content to work with. Number 3, citations, quotes, and statistics. Make sure to source your content. SEMrush says that if you do this, you'll have a 40% more likely chance of being found by LLMs. Number 4, a schema markup. Make sure that you're having structured data for these LLMs to read and understand. If you don't know how to do that, just ask ChatGPT. Duh. And last, content freshness. Make sure that you have unique new content going into your website every week. The LLMs and their RAG retrieval love fresh content, especially when people are asking, you know, time-sensitive queries. All in all, it looks like we need to reprioritize our blogging and maybe even write press releases again. What a throwback. All right, if you like this and you want more content on how to grow your small business with AI, comment SEO below and I'll send you our AI SEO guide.
