Robyn AndersonCEO, Jam Ai · AI Implementation & Business Development Leader

you don't need a business development director anymore

22 May 2026 · 1 min

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Robyn Anderson, a business development director with 15 years in the role, shows how she replaced herself using Claude and Apollo. Apollo finds ideal customers, Claude researches each one individually and writes personalized outreach at scale, eliminating the need for a human BD director.

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Claude just became my business development director, and I'm gonna show you how. But first, let me tell you, I've been a business development director for the last 15 years, so I know the job. We find leads, we research them, we outreach, and Claude and Apollo are doing exactly that. So Apollo is a connector in Claude, and Apollo will actually find my exact ICP, and then Claude is building the entire sequence and outreach for me. But the best part is that this is not a template blasted to 500 people. Claude is reading and researching each person individually and writing them a custom outreach message. It's personalized by scale by itself. So there's no need to pay a business development person anymore. If you wanna see my full guide on how to set this up, or if you're just beginning your AI journey, comment AI below and I'll send you everything you need to get started.