Robyn Anderson explains how small business owners can use AI for content creation without losing their voice. She recommends building a brand voice guide and content pillars, then using a prompt in the caption to develop your specific voice.
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My number one tip for small business owners when they're using AI to create content, whether it's for your website or email newsletters or social media, is make sure that you are staying true to your brand. And if you don't know what your brand voice is, start there. Start creating a brand voice guide and create content pillars. And what this is is it's going to provide you with a map of how you should sound and what are those things that your brand talks about constantly, because you want to be known as the subject matter expert on whatever it is that you do. So I have a prompt in my caption below that you can use to start developing your personal and brand voice. So give it a try and let me know what you create with it in the comments.