Short YouTube monologue (by James Sinclair) arguing that business plans are not dead but should be written for oneself. The speaker's central claim: writing a business plan clarifies vision and treats a written problem as "half solved," enabling honest self-reflection and iterative development of the startup idea.
Chapters
As a startup founder Unpopular opinion the business plan is not dead. Not by any means. What's dead is who you're sending it to and the answer is no. 1. The reason a business plan isn't dead is because the problem written down is a problem half solved. And if you as a founder in the early stages of your idea can write everything down knowing you are the only audience a. You won't lie to yourself b You get to iterate, reiterate, rethink, explore, expand across every single pillar tenant vision thought you have about this business. If you write a business plan for yourself as in the business you're going to build and you detail everything that's important to you and how you think you're going to get there, you will come out of it with such a clearer picture of your vision problem written down as a problem half solved. It's probably the best piece of advice I ever received. Good luck.