As a StartUp Founder; Marketing has two goals for early stage companies

Name: As a StartUp Founder; Marketing has two goals for early stage companies
Uploaded: 2023-06-17T05:32:04+00:00
Duration: 51 s
Channel: James Sinclair
Description: James Sinclair breaks down early-stage marketing into two goals: brand work to get into the right conversations and stay top-of-mind, and finding a…

17 Jun 2023 · 1 min

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James Sinclair breaks down early-stage marketing into two goals: brand work to get into the right conversations and stay top-of-mind, and finding a predictable distribution channel that drives measurable growth. Brand builds awareness. Distribution builds the repeatable sales proof investors want to see.

I have 10 hours of content for this that I'm going to fit into 59 seconds. I think there's three things about marketing as you think about scaling into your angel or seed round. The first is I believe really heavily in brand marketing. I believe that outside the early adopters, you should be inserting yourself from day one in all the right conversations, all the right places, all the right awareness moments.
Not because I think it's going to.
Suddenly have money fall from the sky.
But being top.
Of mind and brand.
Is how 70, 80% of people choose.
Their product as in sales.
The second thing about this is the reason marketing helps fundraising is if you've identified a.
Distribution channel.
That can give you predictable results. Marketing helps fundraising because marketing helps sales, which shows growth, which.
Leads to fundraising.
So when you think about marketing, think about two things. Number one, what is your brand?
What is your brand value? How can you insert yourself in the right conversations?
And the second is how can marketing.
Around your distribution channels drive growth for you?
Good luck.