Building A Scalable, Repeatable & Predictable Cold Email Engine

Name: Building A Scalable, Repeatable & Predictable Cold Email Engine
Uploaded: 2023-02-19T22:26:57+00:00
Duration: 52 s
Channel: James Sinclair
Description: James Sinclair argues that blasting generic cold emails through automation platforms doesn't work. Founders chase quick wins this way, but it sacrifices…

19 Feb 2023 · 1 min

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James Sinclair argues that blasting generic cold emails through automation platforms doesn't work. Founders chase quick wins this way, but it sacrifices targeting and effectiveness. He offers a better approach to building a cold email engine that actually converts.

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But for so many kind of first time founders, there is a race to just grab as many emails as humanly possible, throw them into Outreach or HubSpot or some other automation platform, and then just kind of start running. And spray and pray. Spray and pray, meaning I'm going to send this generic email to literally anybody and everybody as wide as humanly possible, because if I just get one more customer from it, it would have been worth it. And, you know, maybe I get some awareness and maybe get higher volume. And the second reason founders tend to kind of spray and pray is you've got so many things on your agenda and so many things to do that maybe you can just knock this one thing out quickly, and if you can automate it and just kick it out, it's done. And now you can move on to kind of the next thing that you have to do.