Short advice from James Sinclair (YouTube, May 14, 2023) advising founders not to send full pitch decks by email because decks often lead to quick rejections—investors miss vision and passion in written decks. He recommends sending a short teaser and insisting on an in-person presentation to convey enthusiasm and secure follow-up conversations.
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In almost all scenarios. I tell founders not to send a pitch deck and the reason is actually pretty clear. And I know it doesn't apply for all founders at all times, so save it. But what I mean by that is sending by email. Your pitch deck is never going to get the reply of this looks fab. Send me your wire details. At best, it gets to your next conversation. But 99.99% of sending a pitch deck will get a reply of it's not for us. Wrong industry, wrong vertical, wrong size, wrong whatever. They just don't get it. They didn't understand it. They didn't see your vision, they didn't see your passion, they didn't see all of those things. So if you know that by sending your deck in full is more likely to actually lead to a rejection than it is to lead to a next step. Instead, just an email. And if they ask for a deck, say we're not doing it at this time. Here's a teaser. Here's something. We'd love to show you our vision. Get in front of them, get in person. Show them how amazing you are, sell them on your journey and raise money that way. Good luck.