Newsletter Tomorrow - Change of plan

Name: Newsletter Tomorrow - Change of plan
Uploaded: 2023-05-21T06:15:54+00:00
Duration: 59 s
Channel: James Sinclair
Description: A short YouTube monologue by James Sinclair explaining that he planned to write about "manufactured boredom" (the value of rest for founders) but changed…

21 May 2023 · 1 min

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0:59

A short YouTube monologue by James Sinclair explaining that he planned to write about "manufactured boredom" (the value of rest for founders) but changed plans after a personal anecdote. He describes being nudged into buying novelty chapsticks from a subscriber's site and pivots to discussing behavioral economics — how small "Jedi tricks" (nudges) can drive acquisition, conversion, retention, and growth.

Chapters

So this was going to be about manufactured boredom and how so many founders feel a level of guilt when they take a vacation or they take a weekend off, or when they don't respond immediately to a slack, or they're not highly available to their entire team 247 but the reality is, manufactured boredom is incredible for you and your startup, and the magic that happens when your brain is at rest is just extraordinary. And that was going to be the original email that goes out tomorrow to my mailing list. And if you are a subscriber, thanks. If you're not, you're welcome to join, but you don't need to. The point is, on Friday I got an email from one of my subscribers to her website, XO Exoh a chapstick. I go on to buy one. I support all my subscribers. Think nothing of it. Two minutes later, I've got a six pack bundle of cherry Coke birthday cake and dill pickle chapsticks with expedited shipping and I'm done. And I realized actually the most important topic is that I just got nudged behavioral economics. So that's the topic going out tomorrow, if I can finish it. How you can use small, small Jedi tricks to drive acquisition, conversion, retention and growth.