James Sinclair advises founders without wealthy networks to approach angel investors by crafting a compelling story, positioning yourself as a rare investment opportunity, and finding ways to progress independently before or during fundraising.
Chapters
If you're a startup founder and you're at that point and you've done absolutely everything you can do, and now for you to get to the next step, you are going to need some seed capital, and you don't have the savings or the earning power to bootstrap it. And your immediate network doesn't have wealth that you can tap into, and there's no secret pot of gold. And you know you're going to need to reach out to angel investors to try and raise some money. There are three really important things you have to think about here, especially if you're going in cold. You don't have the contacts, it's your first time, you don't have the credibility, all of those things. Number one is you have to build a meticulous plan. How are you going to go from today to reaching out to these investors with a compelling story and making sure everything inside of that is perfect? The second is given these angel investors, maybe make three investments a year, how are you going to be one of them? And number three is thinking, is there any other way you can go one step further by yourself? We can talk about it more.