StartUp Founders: The First Milestone Is Not The Pitch Deck

A lot of startup founders as soon as they think they have their solution to a problem in play they think the next stage of the playbook is the pitch deck the team the tam the competitive analysis they start to really kind of go for focus and clarity on their problem area or their market area when instead they would be deeply well served to actually not go for clarity and go for chaos and what I mean by that is take your problem statement take your problem area and don't assume you have the best solution so you're right about the problem problem you may or may not be right about your solution so what you can do is start to take your solution really iterate really play go vertical go horizontal go industry go partner go user journey create the Personas really think about kind of this problem statement from every single chaotic angle and do it in volume because volume ultimately wins when it comes to great ideas to solving big problems chaos not clarity good luck.