StartUp PitchDeck: The PitchDeck Is An Outcome For A StartUp Not An Objective

Name: StartUp PitchDeck: The PitchDeck Is An Outcome For A StartUp Not An Objective
Uploaded: 2023-04-01T07:47:21+00:00
Duration: 59 s
Channel: James Sinclair
Description: James Sinclair argues founders waste time perfecting pitch decks before doing real work. A deck should come after you've validated product-market fit…

1 Apr 2023 · 1 min

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James Sinclair argues founders waste time perfecting pitch decks before doing real work. A deck should come after you've validated product-market fit, found customers, and figured out pricing and revenue. Building first, pitching second.

Chapters

You're a first time founder building your pitch deck and you don't have a product in market, you don't have revenue, don't have customers, you probably need to stop. There is this illusion in the marketplace that to be a startup founder, you go from idea to pitch deck, to spamming investors to one of them giving you money and you're on your way. And the reality is that a pitch deck is actually the outcome of huge amount of strategy and understanding work of what it is you're doing, how it is you're doing it, who you're doing it for, where you're doing it, how you're going to come to market, how you're going to find your customers, who are they, what are they going to pay, what are they doing now, how much are they paying for it now? All of these areas need to be thought about and the output of that is then your pitch deck. If the outcome of that is that you actually need to raise money right now, are there things you could be doing first? My point is too many startup founders die before they even start.