James Laughlin and a co-host discuss what makes a strong personal brand, using Donald Trump as an example of someone with a predictable, clear identity. They argue your brand must excite or challenge people, and suggest asking others what aspects of you should never change to find your authentic differentiators.
If you look at Donald Trump, whether you like him or loathe him, his brand is, here's where I stand. This is what I'm gonna do, and I'm gonna go do it. That's a very predictable brand. You know, he's not a brand where one minute he's going down one path and another minute he's going the opposite.
People are not gonna sit up and listen or watch if it doesn't matter to them, if it doesn't excite them or challenge them.
So personal branding, there's gotta be a reason that your 1, 2, 3, 4, 5, 5, 6, 7 clients really like working with you. That is really getting to the heart of what makes you unique. Or you could call it your differentiation.
How do we uncover what our uniqueness is?
Well, I have one secret I'll share with the audience, and that is ask people what they think you should never change. Focus on those few things you do that are great, and they don't have to be just giant differences. They have to be who you are, and they have to be sincere and authentic.
