41:32

Lisa Mead left her KPMG job in August 2018 to start Social Currency, a business that pledges 10% of revenue to at-risk youth. She credits Carol Dweck's growth mindset concept and a moment with her son as the turning point. The company now has 400+ clients and partners with four charities, using mentoring programs that ask for a 12-month, one-hour-per-week commitment.

Questions this video answers

August 2018.

1 September 2018.

10% of revenue ("10 cents for every dollar").

Over 400 clients.

Graham Dingle Foundation (Kiwican), Youth Alive Trust, Big Brothers Big Sisters, Cholmondeley Children's Centre.

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