The speaker, an advertising professional, reflects on a successful career in agencies working on major brands but describes growing discomfort with helping companies tell narratives that contradicted their actions. They state a goal: to help companies close the gap between their public messaging and their actual behavior.
I started my career in advertising. I had a really good run. I got lucky and had a great career. Worked at, you know, lots of great agencies and worked on some of the biggest and, you know, most famous brands in the world and. And had a great time. Like, it's a really fun business, advertising, full of great, smart, fun people. But the problem that began to really nag at me is that I noticed that sometimes, not all the time, but sometimes I was helping a company tell one story while they were clearly doing a completely different story. And I finally decided that I couldn't do that anymore, that I needed to try to solve that. The problem I needed to figure out how to help companies close that gap between word and deed.
