James Laughlin defines personal brand as the gap between what you want to be known for and what people actually think of you. You already have one, whether you're managing it or not. It's just how you show up for people who don't know you yet.
What do you believe a personal brand is? I believe it's the intersection between what you want to be known for and what somebody sees you as. I believe that we all have a personal brand. If we don't feel like we do or we don't say that we do, it just means that you are not actively participating in your brand narrative. Now for some people who are just turned off by the personal brand phrase in general, you actually said a key word there, which is your reputation. And so what is your do you have a reputation? Well, yes. It's how you show up if nobody's met you before. For they'll search for you online and they'll find a digital representation of your of how you show up. And so oftentimes the hardest part of anything is starting yet if people can understand that, they have already started. It's just a matter of picking up where they left off.
