McDonald's Happy Meal succeeds at delight through the toy and packaging, while Starbucks' affirmations on cups often feel forced. Real delight comes from small, thoughtful touches that make moments feel special, not just convenient.
There's moments of delight you can put in. Like, again, to go back to my Happy Meal example, you know, it's a silly thing, isn't it? You know, like the little box, you know, the little toy within it, it's somehow way greater than some of its parts. Like the delight that that has created. It's those things where actually you can go beyond convenience, you know, and create things that are quite special. You can see it done really well. You see? Really done. But, like, my contrast to McDonald's is Starbucks, which, you know, I think has been trying to do happiness, but. But has had some where they've, you know, they're trying to get their service to do positive affirmations on the cups, and it's a bit forced and a bit awful, I think, at times. Yeah. You know, but you kind of get it. Like, they're trying to create a retail experience that's more enjoyable, but there's people have done that amazingly well, and then there's people that have, you know, you know, there's missteps you can make on it, for sure.
