From Good to Elite : The All Blacks’ Leadership Blueprint

James Laughlin shares what he learned from All Blacks leaders Razor Robertson, Gilbert Anoka, and Wayne Smith about building elite teams. They emphasized humor, belonging, radical clarity on success, and refusing to accept underperformance.
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Today, you give me a few minutes of your time and I'm going to share with you some of the insights from the leaders of the All Blacks, arguably one of the greatest teams across all sports, across the history of sport. Now, recently I had an event where it was myself, Razor Robertson, who's the current head coach of the All Blacks, Gilbert Anoka, former mental skills coach, and Sir Wayne Smith, former assistant coach of the All Blacks and of course head coach of the Black Ferns. All of them are world class, all of them have won world championships, and all of them have helped build high performance. So we had an event just a few weeks back and it was a three or four hour breakfast event. We raised some money for an amazing charity called Conductive Education here in New Zealand. And thank you to everyone that did attend that. If you're listening, I deeply appreciate you. We raised close to $60,000 that morning for an amazing, amazing outfit. So I want to share with you, the listener, some of the lessons, some of the learnings, some of the takeaways. And you know, there was so much to take away. But when I look at how these leaders operated, there was a couple of themes that kept coming up. Okay, number one, you're going to laugh at this one. Humor. They all exemplified this degree of humor. They all engaged in humor. They were self deprecating. They wind each other up. They talked about some of the tough times they've been through in their careers. Just like you. You're going to go through tough times if you haven't already, it's coming your way. I've got to be real life is not just this plain sailing thing. So they talked about the importance of humor. And not only talked about it, they demonstrated it. So I want you to think about in your career how much time and space you make for joy, happiness, pranks, banter, the good stuff. Because when they talked about that, they talked about how it brought the team together, how how it helped him traverse tough times. You know, Sir Wayne Smith talked about one time where he got letters in his letterbox when the team wasn't performing well. And some of the stuff that was just vitriolic, but he could laugh about it and he laughed about it with his wife. And humor is so important. You know, I had Jamie Pinell on the show, former New Zealand SAS trooper, and he said the two values in the SAS are humor and humility. So it's interesting that these top performing teams, both military and sport, really value humor. So I'm going to challenge you to think about what you're doing today to involve humor in your life and when the next challenging thing comes your way, could you look at it through how could I laugh about this? There's that idea of the 10-10-10 formula, you know, 10 minutes from now, how will I think about this 10 days from now? How will I think about this in 10, what, months from now? And in 10 months from now, if I'm laughing, why can't I laugh 10 minutes from now? So just putting things in perspective, okay, next big thing that comes to mind that they shared was the sense of belonging. Now everybody wants to know, how do I become the best? How do I become the world champion? How do we win the thing? How do we get more money? How do we grow? Stop. How do we create more belonging? Because when people feel like they belong, they perform better. They feel like they have a seat at the table and that they're valued. So instead of investing in all this technology and AI, well, we've got to do that too to some degree. But how about we invest in creating a sense of belonging? Now when I go in and deliver high performance workshops with teams, sometimes it's a one off, other times it's over months and even years. For me, it's about helping them co create a playbook of belonging. Because every company is different. What the All Blacks do is different from the electricity company in Auckland, which is different from the Scott based team in Antarctica, which is different from the home loans company in Sydney. So I like to help co create what belonging actually looks like for them. Why? The surveys, the research, the data shows that when there's a deep sense of belonging across an organization, engagement increases, staff retention increases and therefore outputs improve as well. There's no shortcut to creating belonging, but I promise you it is easy to do. When you get clear on what makes your people feel like they belong, you can do it all day long. So that was the other thing that I really took away. So if you're in a team, how do you create that belonging? Every person gets to add to that, whether you're the CEO, the director, the rookie on the ground, you know, middle management, it doesn't matter. Everyone has to play their part in creating that sense of belonging. Now the other thing that I wanted to share with you that was just really abundantly clear was this radical clarity of success. You know, Razor Robertson, current head coach of the All Blacks, talked about what his vision is for the team. Now, as an Irishman, I'm thinking, goodness, Ireland's got to step up if they stand a chance. Against Razor at the the World cup coming up in a few years time because Razer's very clear on what he wants and what success looks like. And talking to both Gilbert Anoka and Sir Wayne Smith, same thing across their years of performing at that high level, they were just really clear on what success looks like. So are you clear, are you radically clear on what success looks like? For those of you that will read my book and link is in the show notes the habitbook.com you will know when you get that, that the first section, the first habit of high performers is getting radically clear. If you don't know what you want, don't start, don't start the wheels in motion. Just get clear on what the destination looks like. You might not know exactly, but let's at least have an overarching destination. You know, get the color right, you might say blue, but you know, you might not know what shade of blue. Halcyon, Azure, Royal, Light, Baby, all. There's all different types of blue. But get clear on the color. Let's get radically clear on what success looks like there. And as you start taking those steps towards blue, whatever your outcome might be, the shade can change as you change and as data changes and as the world changes. We've got to be flexible, but we've got to be clear on what the end looks like. That was something that really stood out for me with these three guys when we were chatting and sharing ideas is that clarity of outcome is absolutely crucial. Hey James here. I wanted to take a quick moment to let you know about something. Look, I get asked to deliver keynotes and workshops for teams and companies all over the world, from London to Antarctica, from America to Australasia, from armies to small businesses to large corporates to sports teams. But I go in and deliver keynotes around the mindset of high performers, around the habits of high performers, about how we navigate change. If you would like me to come and speak to your team or speak at your conference or deliver a bespoke workshop, please get in touch with my team. Carolinejlochlan.com will be able to help. I'll also make sure that we put that in the show notes. Now the last thing I'll share with you is.
They didn't suffer fools. There's no time in high performing organizations and teams to suffer fools. So if people are messing around, underperforming, you've got to address it. You've got to get clear that they're on the bus, they're heading in the right direction, everyone's rowing together if they're not. You've got to be clear, you've got to be direct, candid, maybe help them find another bus, but don't. To achieve that top 1, 2 or 3% of performance, we've got to be really clear with our communication. Hold high standards. The standard you walk past is the standard you accept. So don't walk past standards and go, yeah, that's good enough. She'll be right. No, she won't. We've got to set standards up here and we've got to maintain them. So off the back of that morning came away and started reflecting on those things from my own life, for my own business, for my clients and setting the bar and getting radically clear, keeping humour in there. So I hope that these insights have served you today, short and sweet, but I promise you these insights will make a difference. Which one of them will you implement today? And if this has been valuable for you, please share it with someone who might also benefit from it. But for now, please get out there and lead your life on purpose.










