Steve Robinson, former Chick-fil-A executive, talks about building the brand from $140 million in sales to nearly $7 billion. He credits hiring the right people and listening to customers as the core of marketing and business growth.
How aggressively and thoroughly you listen to customers. Marketing is just purely a way to sell something.
I'm 30 years old. I've got a career that I really like. I don't want to screw that up. I'd be screaming at the top of the mountain, no. People sell and look you in the eye. My mind, I screwed this up. When I joined the business, they had sales of about $140 million. My last year at Chick Fil? A, we did almost $7 billion. People will pay for that. The most important decision we make here are who we invite into the organization. People ask me, well, how'd you do it? Well.
