James Laughlin argues that trying to appeal to everyone kills your brand. He calls content "brand crumbs" and says people connect when they see themselves in your story, but creators often hide their struggles and build things backward.
What do I want to be known for? That's a really hard question. I refer to content as brand crumbs. Creating content is very difficult. If you're for anyone or everyone, you're for no one. People are more interested in seeing themselves in your story. They're doing the right things in the wrong order. Being afraid to tell anyone that things are so wrong. We have rock bottom moments. We are impacted by tragedy around us. We change as people I like went. You can pull the wool over people's eyes. You're the one judging yourself, thinking that they actually care that much about you. The thing that people chase after the most.
