James LaughlinHigh-performance leadership and executive coach. Covering all aspects of life and career.

How to rank first on ChatGPT

17 Nov 2025 · 0 min

Watch on YouTube

0:24

The video argues that LLMs (and answer-engine optimization) change ranking signals away from traditional website-centric SEO toward optimizing global presence: multimodal content, social networks, schema markup, and local directories. It contrasts single-URL optimization and link-building with broader signals like social mentions and schema.

LLMs favor personal authority over business authority. They favor schema markup over link building. They favor social mentions over website presence. And here's the craziest part. It's not the website that matters. For SEO, you're worried about optimizing one single URL. For aeo, it's about optimizing your global presence, which means multimodal content, all of your social networks, your nap. Obviously, if your local business links, directories.