The Diary of a CEO's Marketing Manager - Grace Andrews shares their tactics...

Our superpower, truthfully, has been our naivety. We're paying attention to how movies and cinema attract customers to come in. That's how our trailer evolved. We weren't looking at how other podcasts were getting consumers or listeners to watch. We were going off this sort of first principle thinking, which is how do we get people to watch something and how do we get people to come back next time? Our graphs of growth. If you look at the diary CEO, you can find them online for the first year. Looks pretty much like this. Most people don't see the success that we're having now in that period of time and they quit and drop off because they lose interest. I remember so clearly it taking us maybe 18 months to hit 100k on the diary of a CEO on YouTube. We'd put blood, sweat and tears into that thing to get it to 100k. And now to think we're just about to hit 10 million. We're just trying loads of things and seeing what works and changing as much and often as we possibly can. And actually to us, our greatest threat right now is.