James Laughlin argues startups fail because they chase too many ideas at once. Pick one problem to solve, say no to everything else, and double down on what moves the needle. He recommends "The One Thing" by Jay Papazan.
People try to go too hard too quick and often it's sos shiny object syndrome. Starting out in business or developing a new product, you're kind of saying yes to everything. That in and of itself is such a challenge. And when I'm working with startups my question is what is your monomaniacal focus? And that has to be centered around what is the problem that you have the solution to Everything else should be noise. Double down on that one thing. Get doubling down on the one thing. And as always I like to recommend books, love to read and a great friend of mine wrote a book, co authored a book called the One Thing. His name is Jay Papazan and it's all about getting clear on what's the most important thing that's going to turn the dial so you won't burn out if you're focused on the most important work. That way you can strike some counterbalance. That's why businesses fail.
