James LaughlinHigh-performance leadership and executive coach. Covering all aspects of life and career.

Want to build a brand that is loved inside and out?

8 Oct 2025 · 1 min

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Short interview clip from James Laughlin's YouTube video "Want to build a brand that is loved inside and out?" In this segment the host asks for the single most important habit leaders should adopt to build a beloved brand. Speaker B answers: leaders must continually and frequently reinforce what makes the organization and employees' work unique and important — not waiting for rare, scheduled communications (annual meetings, occasional newsletters or picnics) but doing this every day in one-on-one or group interactions. The speaker frames this ongoing effort as essential leadership work.

Chapters

If you had to boil it down, what's the one habit leaders need to adopt if they want to build a brand that's loved inside and out?
I'll give you one secret, and here it is. That is don't wait for the employee annual meeting. Don't wait for the quarterly picnic. Don't wait for the once every six months newsletter you send out to employees to share what we're doing every day, whether you're meeting with one person, two people, 20,000 people, is a day that you need to make sure that you are reinforcing what makes what you're doing and what your employees are involved with unique, distinct, important. Now if you go, oh my gosh, that's a lot of work to do. It is. It's called leadership.