Jared GoetzZenpire · CEO & Founder at Zendrop

Attention is easy to buy. Trust is not.

8 Apr 2026 · 1 min

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0:33

In this monologue, the speaker argues that merely attaching a celebrity’s name to a product does not guarantee success. Authenticity and genuine belief in the product are essential; consumers can detect insincere endorsements. The speaker notes that when celebrities receive the same investment terms as other backers, it becomes difficult to compel them to promote the product, yet those who are truly proud and excited about the product tend to promote it voluntarily. The discussion uses the Kardashians as a reference point for both successful and failed celebrity-backed ventures, emphasizing that authentic alignment, not fame alone, drives effective marketing.

Chapters

People think that if you create a product and you put a celebrity behind it, it's like a guaranteed win. But like, how do you actually leverage the celebrity roster? People say to me, well, what about the Kardashians? There's wins. You know, there's a lot that didn't. And that's just because the success of it is how authentic they are to the product, how much they really believe in it. And people see through the bullshit. You can't push it to make sense. It has to make sense. And with that, when a celebrity invests and they're getting the same deal as everyone else, it's hard to push them to do anything. But you kind of find that they want to because if they've come into the product being proud of it and being excited about it, they kind of want to promote it.