During college, the speaker and their team promoted events door-to-door in dorms, recruiting charismatic friends to host "phone parties." Over two years they scaled from small gatherings to sold-out shows at Webster Hall in New York City, but their biggest event at UMass Amherst's Mullins Center lost all their money.
Just go around college campuses and just literally, all right, let's try to get 30 people to invite all their friends, right? And we go to the dorms, we'd knock on doors, we were like grinding, hustling. Anybody want to be paid? It was like, hey, if you're charismatic and charming and cool, college kids are down to just help you out. We were in college too. That went on for about 2 years. We did our first— you were able to do that for 2 years? 2 years. How many phone parties you think you did? We did like 20. 20 phone parties? They were like big toward the end. They start getting big. We sold out Webster Hall in New York City. Our biggest show is where we lost all of our money. So this is where, like, the next chapter happened. Okay, there was a UMass Amherst was the school, okay? And they have a venue called the Mullins Center. That's where they do their basketball game.
How to track independant creators' performance for the products you're selling
