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In this brief spoken anecdote, the speaker recounts how, faced with limited capital for inventory, he proposed a novel funding arrangement: recruit several contributors who each invest $5,000 in exchange for a 5% equity stake, capping total equity given away at 20%. The investors were then tasked with promoting the product—hoverboards—through their own social media posts. This equity‑for‑promotion model generated massive organic reach, resulting in roughly $250,000 in sales within the first month, all driven by a handful of posts. The speaker reflects on the rapid revenue surge and his anticipation of scaling to multi‑million‑dollar earnings.
