Jared GoetzZenpire · CEO & Founder at Zendrop

How Alex Heiden Went ULTRA VIRAL?

3 Nov 2025 · 1 min

Watch on YouTube

0:34

In this monologue, the speaker explains the rapid rise of Alex Heiden’s online following by highlighting a strategic narrative shift. He points out that high‑profile entrepreneurs—Iman Gadzhi, Jordan Welch, and Alex Hormozi—publicly advocate agency, e‑commerce, or consulting, yet have each recently pivoted to building SaaS businesses. By name‑dropping these figures and emphasizing their hidden SaaS focus, the speaker claims he altered his audience’s belief system, turning a 2‑million‑view video that only earned 1,000 new followers into a 20,000‑follower surge. The core argument is that changing the perceived “best path” (agency, consulting, dropshipping) to SaaS is the key driver of viral growth and follower acquisition.

Chapters

What was the video that blew up? I basically said Iman Gadzhi shut down his agency to go all in on SaaS. Jordan Welch, he's telling you to do e-com, but he's doing SaaS. Alex Hormozi just made his biggest investment to date in school, a software company. So basically I just name-dropped 3 of like the most prominent figures that people knew. And then other people have like a 2 million view video and get like 1,000 followers and like you got 20,000 because I changed their belief. These people literally were all genuinely like, agency is the best path. No, consulting is the best path. No, dropshipping is the best path. And I was like, no, it's SaaS. Why do you think these giant rich people are telling you to do either XYZ, but what they're all actually doing is SaaS.