Jared Goetz found another marketer had copied his entire advertising funnel, down to his photo with his dog and the phrase "drop surfing." Instead of getting angry, he felt flattered, noting that marketing techniques aren't proprietary and anyone can learn and replicate them.
I saw some kid. I remember I got hit with an ad and it was literally my exact ad. And my ad, for whatever reason, the ad took off, was a picture of me sitting next to my dog and then like a long sales copy that would send people to a VSL. Uh-huh. I see this kid, a picture of him and his dog, same copy, click the link, takes you to the exact same page, used the word drop surfing, completely ripped my whole funnel. Wow. And I'm like, I sent him a message, like, you just copied my whole funnel. And then I realized Actually, I'm flattered. I'm flattered that you copied. That's the cool thing about internet marketing. Uh-huh. It's like, it's not proprietary. Yeah. You can learn from what other people are doing and do what they're doing and it'll work.
How to track independant creators' performance for the products you're selling
