Jared GoetzZenpire · CEO & Founder at Zendrop

How Social Media CREATED Celebrities - Suresh Madhavan

1 Dec 2025 · 1 min

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In this excerpt, Suresh Madhavan reflects on how the rise of social media has transformed the landscape of fame. He contrasts the old world, where celebrities were limited to athletes and actors, with the new reality where ordinary peers—like an 18‑year‑old girl—can become massive YouTubers with millions of followers and substantial income. This shift blurs the line between average individuals and celebrities, leading many people to feel inadequate when they compare themselves to these peer‑level influencers.

Chapters

We used to live in a world where the average person was the average person, and the celebrities and the wealthy and the famous were the athletes and the actors. So if you were an average everyday person, you didn't feel bad. You were along with everyone else. But there was a shift when social media came around. Some 18-year-old girl who is just like you is a huge YouTuber with millions of followers, millions of views, making all this money. Now it's kind of like, wow, that's someone who's like kind of on my level, and now they're that famous and they have that much money. Makes I do feel bad.