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A great product doesn't need marketing to survive, but marketing can't save a bad one. Customers leave and spread negative feedback when the product fails. Build something good first.

A great product doesn't need marketing to survive, but marketing can't save a bad one. Customers leave and spread negative feedback when the product fails. Build something good first.
I used to focus a lot on marketing. I thought that it was all about marketing, and then I realized that you got to focus on product because the marketing will follow naturally. And if you're a great marketer and your product's not great, you're going to get a bunch of people in and then they're going to leave or they're going to talk bad about you. It's a conundrum.

How to track independant creators' performance for the products you're selling