Outdoor Boys, a family camping channel with 10 million subscribers, uses simple GoPro footage yet gets 50 million views per video because it feels genuine. Polished creators like Iman Gadzhi build distance instead. Audiences stick around for authenticity, not production quality.
Have you ever seen Outdoor Boys? It's like this old dude, he's got 3 boys, and he literally just takes them camping in the woods. Like crazy vacations. Not like super luxury though, that's what everyone loves about him. He's just a simple dude, brings his GoPro, takes his kids camping, and he has 10 million subscribers, 50 million views a video, because it's just so wholesome. But the reason why he does so well is because it's so genuine versus like Iman Gadzhi. He almost makes himself not human because his production is so high value and he's like on a pedestal to these people. There's no human connection with them because it's so romanticized.
How to track independant creators' performance for the products you're selling
