Jared GoetzZenpire · CEO & Founder at Zendrop

🎧 Season 2, Episode 3 of the Zenhard Podcast is here! #entrepreneur #podcast

6 Oct 2024 · 1 min

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0:43

In this podcast segment, the speaker reflects on the rapid evolution of TikTok and the broader content‑creation ecosystem. He recounts how, when he first joined TikTok in 2019, even low‑effort, spontaneous videos—often posted while high—could easily go viral, reaching millions with simple motivational or relationship advice. Over time, the platform’s algorithm has shifted, making virality far less dependent on luck and more on consistent, high‑quality production and strategic use of controversy. The speaker emphasizes that the space has become intensely competitive, with success now hinging on a creator’s willingness to work harder, produce polished content, and understand the algorithmic nuances.

Chapters

I mean, you're in the TikTok space, the content creation space. Like, what do you see that space kind of turning into? It's insane because it's gotten so competitive. It's like everyone and their dog wants to do it. So I think it's just really coming down to who's really willing to work the hardest and put out a lot of quality. Because when I first started TikTok in 2019, any video I posted would go viral, any single one, dude. And at that time I smoked a lot of weed and I would literally just be high and I would post a video and it'd get seen by 10 million people. Literally just like the corniest little quotes and like just what I thought was really deep at the time, which some people— it really aligned with a lot of people apparently, but no effort whatsoever, make it in 35 seconds. Motivational thing. Yeah, motivational relationship advice, stuff like that. And it would just go viral. And now it's like I make good videos and like if you're not on the algorithm side, like if you post controversial things, it's a completely different game now.