A founder built Ecom Hacks Academy into a program serving tens of thousands of students, then felt uncomfortable with the "guru" label the space had developed. He shifted from personal coaching to creating Zendrop, a product platform to serve e-commerce entrepreneurs at scale.
I started a separate business. It was called Ecom Hacks Academy, and it was a coaching program, a mentorship mastermind. It was an info business for e-commerce, and that quickly became one of the biggest e-commerce coaching businesses in the US. We had tens of thousands of students, and I was watching people actually make businesses that changed their lives, and that was the thing that made me feel the best. I was like, there's nothing better than being able to help someone else. You know, from there, I built— after about 2 years of running that business, I realized I didn't really want to be the guru. I didn't want to be the e-commerce guru for many reasons. You know, there was a lot of young guys building a Shopify store and selling a course, and it just kind of got like a bad rep. So I wanted to build a product or a platform that could serve my community of students, and that's when I built Zendrop.
How to track independant creators' performance for the products you're selling
