New entrepreneurs hit a "valley of disappointment" where progress stalls despite hard work, and most quit here. About 1% push through and see results finally exceed expectations. Recognizing this dip as normal keeps you in the game.
Chapters
because when you look at things, it's very disappointing. You're not where you believe you should be based on the time and effort you've put in. And depending on what you're doing, this can take a very long time. This can take years. You know, in most businesses, this takes a few years to get through, and most people give up here. And that's why most people fail in business, because when they're in this valley of disappointment, they don't see a way out. They think they're putting in too much effort and time. They're not making the progress that they believe they should be making, so they feel pain and they give up. Now, the 1% who succeed, they make it to this point right here. This is the 1%. And once you get to this point, your actual situation exceeds what you believe, and that's where success kicks in. So if you're just getting started on something and you're feeling disappointed, remember this model. Remember that it's normal and you're supposed to feel that way. And if you stick it through, you'll be part of the 1% as well.