Why Most People Never Take the Leap & How to Break Through | The Jared Goetz Podcast

Coaching is a beautiful thing, right? Because like you said, the tools are there, the tactics are there, the resources are there. The only thing holding you back is yourself. So I think as a coach, like, you can be very effective in helping people by becoming an expert in how to change.

Oh yeah, man. And it's like, you know, I'm just— I was reflecting the other day on my own journey. Like, so I came with my family to United States 2020. We've done very well, like I mean, our business just like blew up. I mean, COVID was, you know, a part of that, big part of that, because as business operator, I wasn't very good back then.

Yeah.

And then, you know, we made a lot of money, so everything was good. But then I'm just— I was reflecting the other day, what would happen if I even had like the mindset I have right now about the business, about hiring, about managing like leadership and stuff like that? If I had the same mindset back then, Fuck. I mean, yeah, you know, our business would be like 10 times bigger now.

It could. Or you could have done something that was too big. Maybe you got sued, maybe you went down, but that path— yeah, you got addicted to drugs, maybe ended on the street. Who knows what path you could have went.

That is— yeah, that's a—

that's a beautiful thing is you have the position that you're in now and the opportunity you have now, and that's all that exists.

I love that point of view.

It's true. Yeah, it's true. I mean If I think about how much I could have scaled my business when I was getting, you know, $5 cost per acquisition, uh-huh, and I literally didn't have a credit card. I had to ask my grandma to use hers for Facebook ads because all I had was a debit card and Bank of America would shut it down every single day. And I wasn't in like the private bank, I was in like the public bank, and I would have to call Bank of America, sit on hold for 45 minutes, explain to someone on the other side of the line who doesn't give a even the slightest fuck about me. Hey, I know I do this every day. You guys block my debit card. It's me. And hold, hold, please. Ask me all the same questions. If I knew what I know now, right, I would have rapidly accelerated that business. But maybe, uh, maybe I never would have had the relationship I have with my wife. Maybe I never would have had my son the way, you know.

So, wow, this is a nice perspective. Wow.

Yeah. There's a lot to be grateful for, right?

And also, I mean, you wouldn't have had the experience that you had, like fucking up, making mistakes, because on this journey, right, like you make some mistakes, you're learning from them. That's how you become better.

Yeah. And so I've learned to actually, like, after enough challenges that you get over— at first, challenges are very scary. You can't see a way out. You get over them. Maybe I got lucky. Next one, you get over it. Oh, maybe I got lucky again. Next one, you get over it. Okay, like, I did learn a lot. Next one, you get over it. Okay, I'm gonna— I'll probably get over the next one. Then you get enough validation that you know you're gonna get past them, and you realize when you look back how much you learned through them. Like, I look at challenges now, like, the harder and more fucked up they are, I'm kind of like, ooh, the other side of this is gonna be good, man.

That's literally— yeah, I literally look at it the same way. And I remember when that was just I would get frustrated, angry, like irritated when something happened.

Yeah.

And now it's just like, yeah, it's just part of the ride.

Yeah. And the other side is like the other side of challenges is you being a step closer to your highest potential, right? You grow through those things. So it's like, thank you for this opportunity to become a better version of myself.

Yeah, man. Even like, you know, I'm reflecting because we are coaching like a lot of like e-commerce entrepreneurs. And for me, it's like, it's kind of like the code that I'm like constantly trying to crack is like, okay, literally we have— so just give you perspective on our team. We have like 12 account managers, 12 coaches.

Yeah.

So we have— and these are coaches that have e-commerce experience running e-commerce stores. Like, yeah, they're legit, legit experts, not like someone from Fiverr.

Yeah.

And so we have that. We have very streamlined program, we have all of the connections that we share with people. Like, literally everything is there. And I'm like, okay, why? Like, why the fuck you are not taking action? Why you're not like— literally all these resources and people like come into the program, like, for example, with, you know, they're not happy with their job or they're not making enough money. They have families to support, you know, like There's so many of these things. And I remember myself, you know, when I was starting out, like, that was like fire under my ass. Like, yeah, like, I want to take care of my family. I want to, like, I'll do whatever it takes to, to make money and to support them. And, you know, and I'm like, why people are not doing it? And then, you know, I mean, we were like literally talking about this, like, on the way here, is that I think people don't have vision for their life.

That is definitely one factor of it. Um, I have some insight to share about this topic actually, because I've thought long and hard about this. And, and I've actually— this book, uh, Overnight Success, is literally about how to get your first big breakthrough. It's like an inner game playbook on how to get to that next level. I put— I've thought long and hard about this topic and I've concluded that there's kind of two ways that people take the leap, right? One is they either hit a rock bottom or they get put in so much pressure that they have no choice but to act. And that's rare. And it's actually something that you probably don't want to happen. Uh-huh. The other thing is we all have, like, beliefs about reality, right? Like, if we grew up in a certain way, that's what life is like to us in our subconscious, in our interaction with the universe. This is what life is like. And you see other people that are doing this or doing that, making money, doing this, and you're like, yeah, I know it's possible, but they don't actually believe that it's possible for them yet because they haven't experienced it yet, because our beliefs are based on experiences. So the, the way to get to the next step, you need to outperform the belief, right? So if you believe that this is reality, but then something happens that's greater than that belief, now you've raised your beliefs to another level. Now you'll never go back. Right? So I think when you're coaching people and these types of people are around, when they understand that concept that no matter how hard I try, I'm not going to be able to believe it until it happens, but if I stay down this path and I force myself to spend a little bit of time every day doing it, eventually, whether it's tomorrow, in a week, in a month, in a year, in 5 years, eventually something will happen that's greater than my current level. Level of beliefs. Knowing that, like, keeps people on the path. And then it's like, oh shit, this, this worked, right? And now they're, now they're, they're past that. And then after a few times of outperforming your beliefs, and you've probably been through this and maybe haven't even thought about it or recognized it, maybe you have, after doing that a number of times, like, I know I don't believe that I can build the next Amazon internally, but I know that if I continue to outperform my beliefs, there's a chance that that could happen because I've been through it so many times. I think because again, I was coaching people in the same, like, the same demographic of people as you, and I had a different format. It was like a group coaching. People would get on Zoom, we would talk, but that's how— like, people would show up to the calls and they would, they would know all about the tactics, they'd be— they would have all the technical skills, right? But The people who ended up succeeding were the ones that showed up excited versus the people who showed up skeptical. The people who showed up skeptical didn't have enough energy to break past their belief, but the person who showed up excited, they had enough energy in the tank to give it enough shots that eventually something works and they continue onward.

Wow.

So that's like a framework, like a mental framework and like a— you know, psychological framework that as a beginner, if you understand that, you know, one day you'll wake up and you'll be like, man, this isn't gonna work. But you know what, I'm gonna go show up anyway. I'm gonna go spend 2 hours at the coffee shop. I'm gonna go do something. I don't know what I'm gonna do, but I'm gonna go do it. I'm gonna do it anyway because I know that eventually something will break past my beliefs and let me grow. And if someone could anchor on to that early on, they're gonna give it a shot. And like, you know, in e-commerce or really in any business you try enough things, something's gonna work. Yeah, the only people that fail are the ones that, that stop trying things. So it's just about encouraging people, and if you give them the right tools and tactics, then it's going to be a shorter path to that next thing. If people don't know the tools or tactics, it's going to be a longer path. But I don't know, that, that framework has really been, uh, I love it.