An e-commerce founder who did nearly $1 billion in sales spent $50,000 on a TV-style studio for YouTube. His first episode got 600-700k views, but the format was too time-intensive to continue. He explains why TV production still signals authority to social media audiences.
When you start YouTube, you need to find a way to stand out. You know how many pretenders there are in the space. You know, naturally I have almost $1 billion in e-commerce sales, which helps me stand out. But one thing that I realized is that TV still has this really sweet spot in people's hearts in terms of creating authority. Right. Like if you are on TV, people will start watching your social media content way, way more. You're automatically credible. So I was like, look, Shark Tank's going really well. I was obviously on that for 2 seasons and then I was like, I need another show and this show would work 100%. And then I was like, rather than go to the network to pitch it, go through that process, I was like, I'm just going to create a YouTube. So I paid $50,000 for a YouTube production studio, a creative production studio to come in and shoot it as a TV show.
Oh, wow.
Yeah, it went really well. I think one got 600,000, 700,000 views, still climbing really quickly.
Yeah.
And I think that format, I don't think I'm going to pursue it because it's just too time-consuming. I want to kind of get back to fixing my own business problems. But I think, yeah, it's a good format if anyone wants to try to copy it. I would love to try to copy that.
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