Nas Daily is building a hotel called Nas House in Dubai with a government partner, each funding 50%. It's designed for content creators with premium sleep features: blackout curtains, red-light therapy, Tempur mattresses, and supplements. The play is brand alignment and creator attraction, not hospitality.
What's up with the hotel? The government is interested in attracting content creators. The Nas brand can attract content creators. And so there was alignment of interest. Hey, do you want to start a hotel? Yeah, I do. I put 50% of the money and the investor puts 50% of the money. Call it Nas House and we operate it. What's the hotel like? It's like Bali in Dubai. I had this idea. What if we build a hotel room that is the best hotel room in the world for sleeping? So it has blackout curtains, red light therapy, protein, melatonin, and like energy supplements in the room. Tempur mattress.
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