Jason BerkowitzFounder, SEO Director, Break The Web · Making SEO Less Annoying for DTC Marketers • SEO Director & Founder of Break The Web

AI Optimization is making content worse #podcast #seo #geo

23 Feb 2026 · 1 min

Watch on YouTube

0:39

SEO has always meant making content for people, not search engines. Optimizing specifically for AI and LLMs produces worse content for actual users, and it won't help you convert traffic anyway. Keep your strategy human-first.

Chapters

But integrating human-first AI with SEO, it's actually still very much the same recent principles of good SEO is writing content for the user, creating pages that catch people's eyes. And now the people are talking about create content for AI and LLM platforms or optimize content. But then what is that gonna do? It's gonna make your content crappy for the user at the end of the day. And user-first SEO has been talked about more probably in the last 5 to 7 years, I would say, where at the end of the day, like getting traffic to your website, no matter what the medium, it's all about conversion that you actually see something from that traffic that gets there.