Jason Berkowitz walks through free keyword research using Google search itself. Type seed ideas, watch autocomplete suggestions and the "People also ask" box, then check how competitors phrase titles and headings to validate what people actually search for.
Chapters
don't even know where to begin. Well, I don't know what the tools are. I don't know what the approach is. And I— ChatGPT, just give me 10 keyword phrases, please. Like, what do I do here? What— give me the crash course in keyword research.
Yeah, I mean, there's going to be tools that I can recommend. And if you're starting out and you don't have much of a budget, or you need to be budget conscious, you can simply just use Google search and just start typing some ideas on what you think your ideal customer might be typing into Google. And seeing if you notice other brands using similar verbiage in their page titles, on their page content, maybe Google suggesting other related search queries or people also ask type questions that shows there's a little bit of demand. You can't see the size, but it can be a good starting point to validate some ideas, especially if a lot of competitors and even big names are using very similar words. The H1, the page title on the page content, it's usually a good sign.