Beyoncé created Sasha Fierce to fake the confidence and swagger she needed for stadium tours. Once she developed those qualities herself, she said she no longer needed the persona. The speaker argues it was a strategic tool to compensate for what she lacked at the time.
Do you guys remember when Beyoncé was calling herself Sasha Fierce? I guarantee you she was working with somebody like me. She was getting to a point in her career where it was time to start selling out stadiums and doing world tours. Beyoncé didn't have the confidence. Beyoncé didn't have the body language or the mindset to do it. So they created what I call a 2.0 identity named Sasha Fierce, and they let Sasha drive the boat. There's even a Beyoncé interview where she goes, um, the interviewer asked what happened to Sasha Fierce, and she goes, I don't need her anymore. I don't need— I don't need her anymore.
