Jay Shaw tells entrepreneurs and content creators to stop chasing viral views on TikTok. Instead, clarify who you help and what problem you solve, then focus on serving and selling to the right audience. Treat yourself as an entrepreneur who makes content, not a creator hunting likes.
Maybe you forgot, but you didn't get on TikTok to go viral. You got on here to grow your business and to sell your shit. You wanted to help people, to book clients, to solve real problems. But somewhere along the way, you started chasing views and you started watering down your content for the algorithm. We noticed. You started performing instead of serving. Look, if you got 1,000 followers, you can make money today right here on TikTok, but only if the message is clear. Clear on who you help, clear on what you solve, clear on why you even started. Because views don't pay your bills. Like, you can buy a latte with the money from views, but real money comes from clarity. When your subconscious is locked in, when your message is aligned with your mission, you don't got to go viral. You just got to be undeniable to the right people. Now, you could take the scenic route, waiting on 100,000 followers that may never come, or you can remember why you started. You can refine your message and serve a few people for a big pile of money. Keep the main thing the main thing. You're not a content creator. You are an entrepreneur that makes content. You're not here to be liked, you're here to lead. Start leading.
